Psychology of Logo Colors

Importance of Logo Colors If you want to promote your brand and gain visibility, you probably already know that having the logo of your business, team or organization custom-embroidered on shirts, hats and other apparel is a good idea. But did you know that your color choices affect consumers’ psychology?

Read on to find out more about the psychology of logo colors.

Don’t worry, be happy

Ever wonder why the iconic smiley face logo is bright yellow? Yellow signifies optimism and cheerfulness, and is a great choice for brands that want to put a smile on their customers’ faces. One exception: in some industries, like construction, yellow means caution.

High energy

Red is a color that gets people’s blood pumping. It’s associated with thrills, energy and excitement, as well as with love and romance. Another benefit of using red is that it has connotations of urgency; a red logo can encourage your customers to act now!

Go green

If you’re trying to project an image of eco-friendliness, green is the way to go. People also tend to associate the hue with health. As consumers are increasingly interested in the environment and in their own wellness, it’s a wise choice.

Blue skies

Blue is the color of the sky and the ocean and conveys a sense of calm to the viewer. Many brands use blue to project an image of dependability to their customers.

Now that you’ve chosen some effective colors for your logo, it’s time to order some branded apparel and get noticed. Contact Last Frontier Embroidery for professional, affordable custom-embroidered apparel!

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